Summit Blog

Create Unique, High-Performance Ads with #VideoAdAI
June 19, 2018
Get a behind the scenes look at #VideoAdAI, a sneak shown on stage at Adobe Summit 2018.
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From AI to Walled Gardens: the Top 5 Trending Topics in Advertising
June 14, 2018
Transparency in the value chain, AI, ads.txt, data management and safety, and walled gardens will transform the digital advertising industry in the near future.
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Experience Analytics—A Complete View of the Customer
June 12, 2018
Get a behind the scenes look at Experience Analytics, a sneak shown on stage at Adobe Summit 2018.
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How to Create Emails Your Customers Actually Want to Open
May 31, 2018
Emails are the workhorse of marketing campaigns, but face stiff competition for customers’ attention. Enhance your email marketing campaign to drive personalization, engagement, and relevance.
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Master Plan Brings AI-Powered Efficiency to Campaign Planning
May 31, 2018
Managing a digital marketing campaign is becoming increasingly complex. Reaching consumers requires engaging experiences—delivered consistently and smartly—across an expanding surface of channels, apps and devices. Steve Wirig, group product manager for Adobe Experience Cloud, wanted to provide marketers with a better set of tools for planning and managing multi-channel campaigns across distributed teams. The result is a concept technology called Master Plan.
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Four Reasons Your Digital Transformation Still Doesn’t Help You Personalize Experiences
May 24, 2018
A digital transformation isn’t a plug-and-play process. Companies must align their technology, culture, and people with their organization’s larger business goals.
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Marketing Attribution is a Billion-Dollar Problem
May 23, 2018
For marketing leaders who want to justify their budgets and optimize the dollars they spend, giving credit where it’s due can get really complicated.
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Personalizing the Customer Journey at Scale with #PerfectPath
May 17, 2018
#PerfectPath uses Adobe Sensei AI to analyze the vast amounts of anonymous customer data a website collects about its visitors, comparing known behaviors and desired outcomes such as engagement or conversion, and then predicts which customer journeys, paths, offers and touchpoints are most likely to result in the desired customer outcome.
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How to Invest in Experiences for Your Best Business Breakthrough This Decade
May 16, 2018
Recent Forrester and IDC studies indicate companies that make strategic technology, budgetary, resource and staffing investments in customer experience perform better than their peers.
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The Shopping Cart Goes Social
May 10, 2018
Today, with the growth of social media channels, there’s a new generation of influence marketers—from bloggers, to Instagram and YouTube celebrities. And with changing consumer expectations, brands are looking to create more direct relationships with their customers.
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Content Performs Better with AI
May 3, 2018
Traditional analytics can provide you with a lot of data about the effectiveness of each asset, so it’s easy to spot high and low performers. But it’s not always easy to understand why a content experience performs well or does poorly. Understanding that often takes professional analytical analysis, or—worst case—relies on a marketer’s intuition.
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Adobe Analytics: A Sneak Peek Inside the Labs
May 3, 2018
At Adobe, we believe that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day business environment becomes increasingly challenging, this will become a key element for brands to build competitive advantage. AI will ultimately give workers the tools to automate cumbersome processes, uncover hidden insights within their data, and tackle complex questions with much more precision.
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