Summit breakout sessions include industry sessions that focus on customer stories and solutions for specific industries. Thursday’s 90-minute Super Sessions take a deeper look at how top brands are using Adobe Experience Cloud to create exceptional customer experiences.
In financial services, trusted relationships are what matter. With data and technology, we can exceed expectations, simplify lives, and deepen customer relationships. Creating experiences that build trust requires technology-enabled capabilities across data and content. Learn firsthand how banks, insurance companies, and wealth management firms use Adobe Experience Cloud to build, manage, and deliver an experience that delights customers and drives impact across channels and devices.
The aspiration of every financial services institution is to deliver superior cross-channel experiences to increase customer engagement while driving sales and revenue from digital channels. But to do so, you must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organizations that are highly regulated and still rely on face-to-face interactions. This session takes a broad look at transformation initiatives and digital strategies that involve people and processes, not just technology.
Join us as we present:
Digital and mobile innovations have led to the age of the empowered customer who has more interaction choices and expects value in every interaction. Adapting regulated document-centric communications, such as marketing letters, periodic statements, and disclosures, to meet customer expectations requires a unified content and experience management approach across the organization. Failure to adapt can hurt customer experience and retention, lead to compliance risk, and sustain operational inefficiencies.
Learn how to:
Ensure consistent, compliant communications by replacing siloed technologies with an omnichannel document-authoring platform
Increase business agility with tools for faster integration of documents with critical business systems, including adding logic and making updates at scale
Improve customer engagement and retention by embedding interactive, contextually relevant content in high-value communications
This session is for customer experience, marketing operations, and IT leaders in regulated industries.
iag is Australias largest insurer and one of the largest in the Asia Pacific region. Insurance is one of the top-five industries likely to be disrupted in the next 510 years with changes coming from autonomous vehicles, safer, smarter homes, IoT, and smaller, more nimble insurers. To stay relevant in its customers' lives, iag is looking to unlock the value in its supply chain and deliver products and services that are true to its purpose of We make your world a safer place.
Were in the age of the empowered digital consumer and enterprise buyer. With that, brands must be more informed and thoughtful when engaging customers to deliver better experiences and more effective business outcomes. Digital transformation requires consistent and relevant messaging with the right set of data and AI to make smarter decisions in every facet of an organization. Adobe + Microsoft are helping brands, such as W.B. Mason, connect with their audience.
In this session:
This session is for marketers of all levels interested in learning more about Adobe + Microsoft.
A global insurance leader with over 100 million clients in over 60 countries, AXA has been ranked by Interbrand as the #1 insurance brand worldwide for 9 consecutive years. In this detailed case study, AXA will share lessons from their experience optimizing omnichannel enrollment across the organization. Recognizing high abandonment rates for insurance claim submissions on digital channels, AXA saw an opportunity to re-imagine the customer experience, speed time to market, and reduce the burden of relying on disparate technology across the organization. AXA designed an integrated solution that shifted transactions to digital channels, reduced abandonment, and improved the customer experience.
Join this session to learn how to:
Are your mission-critical experiences, such as enrolling prospects into services or onboarding new customers, stuck in the desktop era? You can drive significant business value for your organization by modernizing your forms and documents. But getting started can seem daunting. Join this session to learn how innovations in machine learning will soon make converting hundreds or even thousands of legacy forms easier than ever before, and what opportunities this creates for your organization.
You will see how to:
This session is for IT and Business leaders with large collections of legacy forms, including AEM Forms and Adobe LiveCycle customers
Vision of personalization and member experience often get lost in execution, especially in highly regulated industries or industries with many disparate technologies and data sources. Britni Hartford, director of marketing at Oregon Community Credit Union, discusses approaches to set your organization up for success through establishing goals, maintaining stakeholder involvement, laying out the design process, integrating the right toolslike Adobe Campaignand measuring success.
In this session learn:
This customer-led session is for all marketers, especially those in highly regulated industries.
Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more want to build better digital experiences — but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous value in gathering insight into how others are tackling the same types of challenges that you’re facing. At Adobe Summit, you’ll learn about Adobe Experience Cloud and best practices in topics ranging from going paperless to personalizing citizen experiences.
Who doesnt want content and digital experiences to be built just for them? Although government leaders have recognized the need to be more customer-centric and create multichannel, digital experiences that are tailored to everyone with whom they engage and communicate, the audience has high expectations. Citizens and government employees alike want increasingly better digital services and experiences. And doing so helps create better processes, increases operational efficiency and, most importantly, a better digital journey for everyone.
Discover the top-10 must-have innovations for digital experience management featured in the next release of Adobe Experience Manager Sites 6.4. We walk you through the key innovations and show you how you can get a leg up on todays constantly evolving landscape of digital transformation.
This session is for a general audience regardless of industry.
Double session. Most organizations are unprepared for the necessary and dramatic shifts in organizational structure and governance, processes, and marketing strategy to support Experience Cloud solutions. Learn how to do the work before the work and get your company on board to prepare for the digital transformation and foundation, and ensure success as you become an experience business. You will hear from experts, work in groups, share ideas, get advice, and take home an action plan. This is a double session with a break in between.
In this session:
The healthcare industry can reap all the benefits of being a fast-follower in customer engagement by leveraging best practices, Adobe’s community of partners, and our proven tools and techniques. Learn how to engage your customers where and when they want to be engaged, and how to avoid common mistakes and pitfalls. Provide the experiences your customers expect while you save time and money, and operate within guidelines.
Adobe is transforming digital engagements with customers every single day, and we have the proven solutions and best practices that have become de facto standards in most industries. Healthcare has the opportunity to reap all the benefits of being a fast follower in customer engagement by leveraging those best practices, our community of partners, and our proven tools and techniques.
In this session, learn how to:
Generating and delivering highly personalized customer communications at scale is difficult, particularly while balancing compliance requirements in a highly regulated industry. A leading Australian healthcare company, Bupa, was working with disparate data sources and manual processes to deliver complex content to its members. By integrating Microsoft Dynamics with Adobe Experience Cloud, Bupa has been able to deliver intuitive, automated and personalized communications to hundreds of thousands of customers, reducing inefficiencies and improving governance in the process.
Join this session to learn how to:
This session is for digital experience, product, business line, and IT leaders.
Keeping up with dynamic market requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. Marketing organizations within tech companies are required to contribute to sales goals, reduce the cost-to-serve, and support innovation. Today, a great product isn’t enough. It’s time to differentiate through experiences that provide real value to your customers and partners. Join us for first-hand insight into how high tech and B2B companies are streamlining processes and finding ways to delight customers in unexpected ways.
Ready for the next chapter in information competency? Then you wont want to miss this session. Join Adobes Jill Steinhour, Microsofts Shawn Davis, and a team of experts for a discussion on building and running a next-gen analytics function.
Come hear from the winners of the second Adobe Experience Manager (AEM) Rock Star contest. Learn about the challenges they were facing and their strategies to overcome these. This session will feature AEM development projects voted the best of the year.
This year's hot AEM talent will share:
How you can use AEM Screens along with Target and Campaign to provide personalized experiences to your customers.
Have a need for a priority replication queue? See how you can replicate high priority items using its own queue.
Sync Assets from a remote AEM Assets instance to your AEM Sites instance as and when they are needed.
Author personalized content in AEM for Target using Adobe I/O.
This advanced level session will feature highly technical content focused on AEM developers and practitioners, regardless of their focus industry.
Amid an ad-tech arms race for attribution and performance optimization technology, much of the most critical value from the data we get back can get lost in the shuffle: How are my ads working? Are they changing consumer behavior? Am I spending the right amount? What am I actually buying? Join us to discuss the fundamentals of effective media measurement systems, and hear how other marketers are tackling these challenges head-on.
This session is relevant for beginning and advanced marketers in all industries.
Attracting and retaining audiences across every channel and every device is increasingly complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top media companies about their best practices and learn how Adobe Experience Cloud is powering revenue growth and business success across the industry.
Acquiring, engaging, and monetizing audiences across every channel and every device is increasingly more complex. Selling audiences at scale, consolidation of content across operators, and tailoring content to drive digital subs are priorities for programmers and publishers alike. All constituents are affected subscribers, fans, viewers, readers, sponsors, and advertisers. Join this ME supersession for a look at how the biggest media brands deal with these complexities.
The proliferation of devices has made consumer identities fragmented across an enterprise. This reality has created massive challenges for marketers tasked to create a complete and connected customer journey across devices and authenticated states. Leveraging a DMP like Audience Manager and the Adobe Device Co-op, marketers are empowered to go beyond the cookie and build profiles that are truly stitched together - devices, attributes and all.
In this technical session, we'll cover:
Good enough is not good enough. As analytics capabilities continue to advance, there is a clear correlation between analytics maturity and ROI. This session focuses on how users and organizations can ramp up their analytics practices and advanced feature usage to discover more value, and thereby separate themselves from the competition to become elite.
In this session, you will learn:
This session is open for all attendees interested in how to utilize analytics for competitive advantage
Premium content results in engaged, focused consumers making the question of viewability non-existent. However, publishers need to understand not just who is viewing their content, but also how content is being viewed to make better recommendations and servicing decisions. This session will show you how to utilize both Analytics Cloud solutions to effectively measure your audiences and subscribers, and not just total views.
In this session, learn how to:
This session is relevant to research analysts and product teams in the publishing industry that utilize video and have a DMP.
Empowered shoppers are seamlessly transitioning between online and offline journeys. They expect merchants to keep up by offering fluid experiences, regardless of the channel. Customers may be temporarily wooed by hot deals and discounts, but loyalty is won by anticipating the needs of shoppers, finding ways to serve them faster, and creating authentic connections. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to streamline operations while delivering great experiences.
Every day the industry headline is about a new digital store concept that will change retail forever while the news on the next page is about the wave of store closings. What does it take to survive in the ultra-competitive world of retail? The retail apocalypse is not coming, consumers just expect more, and those who deliver on those expectations will come out ahead. Hear how Foot Locker has built a digital foundation to deliver differentiated customer experiences across all channels, and transform the organization. In this session, we will also hear from a panel of retail experts who will discuss the opportunities and challenges for 2018.
Learn how to:
Data Management Platforms (DMP), such as Adobe Audience Manager, enable marketers to combine first-, second-, and third-party data to create and activate audiences across channels. The teams across the enterprisesuch as IT, marketing, personalization, CRM, and mediawho own and operate this data must collaborate to realize the DMP's true value. Get up to date about the requirements to set up and use your DMP successfully across your enterprise.
After this session, you will be able to
Shoppers are increasingly choosing retailers based on experience and quality. Nordstrom strives to live up to those expectations by delivering an incredible in-store customer experience. As they expanded to the digital world, Nordstrom recognized the need to serve personalized and inspiring content across channels to continue delivering the experiences it's known for, no matter how its customers choose to shop. Hear how Nordstrom leverages Experience Manager Assets to scale and measure content production, and how this technology is enabling a deeper understanding of what resonates with its customers.
This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.
The grocery industry today is hopping with innovation and competition. Leaders must provide a differentiated brand experience as well as a unified shopping experience. As the first in North America to bring home grocery delivery to life, this remains a welcome challenge for Albertsons, a company rich in tradition and familiar with blending eCommerce and experience delivery in a way that grows customer loyalty and the bottom line. To enhance the freshness of the brand, Albertsons is expanding their digital ecosystem with AEM at its core and they have achieved exceptional results across a range of key metrics, including conversions and completions, orders per day, revenue, repeat users, and interactions on special offers. Perhaps more important, the company is positioned to just keep getting better day after day.
By attending this session, your information will be shared with IBM iX.
Todays shoppers are more sophisticated and demanding than ever. They have access to almost endless information, embrace multiple technologies during their brand interactions, and expect flawless experiences across every touchpoint. To serve customers needs, leading brands have refactored their commerce strategies. focusing on agility, continuous innovation, and omnichannel excellence. In response, Adobe has reimagined experience-driven commerce, delivering the most agile way to make every moment shoppable and supporting continuous transformation. Rewritten in the cloud, the solution provides adaptable commerce business processes that are exposed as microservices and supported by new cloud services.
Join to learn about:
This session is for digital marketers, advertisers, content marketers, and IT leaders.
Travel & hospitality growth is up. However, the healthy industry growth has been met with fierce competition to capture the hearts, and wallets, of travelers that expect personalized communication, seamless planning, and flawless execution in creating a customized travel experience. Join Adobe as we talk to travel brands that are driving profitability and guest satisfaction by transforming travel to hyper-focus on the customer and deliver experiences that are timeless.
Mastering the art of the possible, Travelocity, Avis and Air Canada are solving real-life business challenges while continuing to evolve the customer experience on site, off site, and in trip. The travel industrys roots are in delivering exceptional moments while helping customers navigate to that next destination. This navigation takes on new meaning with pivotal shifts in consumer tech, such as smartphones, voice search, and messaging, disrupting traditional customer contact strategies. While media fragmentation and competition in distribution makes intelligent reach a challenge. This session takes a broad look at transformation and the change agents leading their organizations.
Join us as we present:
We live in a mobile-first age where always-on consumers can engage with a brand whenever and however they want. For marketers, this means they need to be ready and relevant with meaningful mobile moments throughout the customer journey.
In this session, learn about:
This session is for digital marketers across all industries.